PMA SHOW PROMOTIONS
To kick-off this campaign at the show, we covered the front of the Renaissance Hotel (adjacent to main entrance of convention center) with a 60x150 ft banner featuring the core "You're A Pentaxian" message; we wrapped the shuttle buses with another Pentaxian dialogue; we supplied a "shake-reduction" theme coffee-sleeves to all the concession stands and Starbucks inside the convention center; and gave away Pentaxian t-shirts at our booth.
PRINT ADS
We also introduced several new print ads which ran in the trade show daily magazines Photo Industry Reporter and PMA Guide. Since we introduced the campaign at PMA, some of the copy has specific references to Las Vegas. This copy will be modified once we start running national ads in the May issue of several photo magazines. We wanted to use the first ads to "speak to" our fellow and future Pentaxians and therefore we've purposely used only the white type over the red wall. However, we'll start to include imagery in the next release of this campaign.
Campaign elements
Although it's too early to show you, we'll also be extending the campaign to web advertising, web videos, new content on pentax slr, newspaper ads, etc.
Note about these images
The jpegs I posted here are obviously very low resolution, so it might be hard to read the type. You should be able to see a larger file by double-clicking on any image.
