The watches in this photo, from left to right, are: Mondaine, Hamilton circa 1950, Movado, Ebel, and Avalon by Citizen.
Having shot hundreds of small products for a catalog in the early 80's, I realize how difficult it is in taking a photo of multiple items, each with their own reflective properties. This was just a quick photo and not intended to be a masterpiece. As the other photo shows, I shot this outdoors under natural light (overcast morning) and used a Photoflex 32" White/Translucent LiteDisc to diffuse the light and control the reflections, as best as I could. Photo shot with K20D and FA 100mm Macro.
(Click on the thumbnail to see a larger image file)