After many years of not being a member, Pentax became a corporate sponsor of the International Center of Photography in New York in the Fall of 2009. We held the K-x announcement event at ICP on September 16th, where we invited members of the press, analysts, bloggers and key sales accounts from the greater NY/NJ metro area. In January, we continued our participation in key ICP events, and received some news coverage. Links provided below.
NYC Housewife Alex McCord Has a Real Job
Third ICP Triennial of Photography & Video Closing Party