It seems that when it comes to the company's sweetly controlling nature, Apple has slipped a Xanax into its perfectly still martini and let the online show begin.
Figures from those delightfully modern bean counters at Visible Measures suggest that the new iPad TV spot--you know, the one in which thighs play a leading role--has become the second-most-watched piece of viral footage after the E*Trade Super Bowl ad in which Lindsay Lohan most definitely does not appear.
More than 2.4 million people have already feasted their tired but excited online eyes on an ad that covers the basics and makes you wonder whether, beneath the thighs, there might be some Asics.
