Monday, May 3, 2010

Outside Awards W90 "Gear of The Year"






































































GOLDEN, CO (May 4, 2010)...PENTAX Imaging Company announced that the PENTAX Optio W90 digital camera is an OUTSIDE MAGAZINE Gear of the Year Award winner. The Gear of the Year Award is announced in the Spring/Summer 2010 Outside Buyer's Guide hitting newsstands today and remains available through September of this year.

"This is one cool camera," said Buyer's Guide editor Sam Moulton. "With rugged specs and a design that makes it look like it belongs on a mountain trail, it offers everything an outdoor adventure enthusiast could want in a point and shoot camera," added Moulton.

"And when the shooting begins, the W90 brings some serious photographic punch," added Moulton.

The eleventh generation PENTAX Optio waterproof digital camera is built for rugged adventure in every way. With enhanced waterproof, shockproof, dustproof, and coldproof performance, the camera also features an innovative Digital Microscope mode with three LED lights to capture small but intriguing subjects. Designed with the distinct look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Priced at $329.95 USD, the camera is shipping now. A waterproof infrared remote control (sold separately) for use with the PENTAX Optio W90 and other infrared compatible Optio models is available for $29.95 USD.

In addition to recognizing the W90, in their review of binoculars, Outside called the Pentax DCF NV at $219 USD a "Killer Value"..."Perfect for the neophyte birder who wants quality glass without blowing his inheritance." More information about the W90 camera or DCF NV binocular is available at http://www.pentaximaging.com or http://www.pentaxsportoptics.com.

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