Showing posts with label George Will. Show all posts
Showing posts with label George Will. Show all posts

Monday, June 8, 2009

Have We Got a Deal For You


"I," said the president, who is inordinately fond of the first-person singular pronoun, "want to disabuse people of this notion that somehow we enjoy meddling in the private sector." He said that in March, when the government already owned 80 percent of AIG, Fannie Mae and Freddie Mac. "When a difficult decision has to be made on matters like where to open a new plant or what type of new car to make, the new GM, not the United States government, will make that decision."

But the government is GM's largest shareholder, customer, tax collector, regulator, partner in determining employees' compensation, protector of dealers and pension guarantor. GM's other large owner, the United Auto Workers, is increasingly a government dependant.

Yet Steve Rattner and Ron Bloom, two of the president's fixers of Detroit, recently wrote in USA Today that government "will play no role" in running GM. They were not under oath.

"What we are not doing -- what I have no interest in doing -- is running GM," says the president who, when not firing GM's CEO, purging its board of directors and picking new members, is designing new products (imposing fuel economy requirements that will control size, weight, passenger capacity and safety). The president, overcoming his professed reluctance to run GM, resembles the journalist Don Marquis when, after a month on the wagon, he ordered a double martini and exclaimed: "I've conquered my goddam willpower."

Washington mandates that Detroit must build cars for which there is much less demand than Washington demands that there be. Then Washington tries to manufacture demand with a $7,500 tax credit for purchasers of the electric Chevrolet Volt, supposedly GM's salvation. So, GM is to be saved by a product people will not buy without a cash incentive larger than the income tax paid by 83.4 percent of America's families.

It is reasonable to assume that GM will become profitable -- if you make unreasonable assumptions about annual vehicle sales and GM's share of the market. Besides, the government that runs Amtrak (which has lost $23 billion, in today's dollars, just since 1990) vows to make GM efficient.

But one reason Amtrak runs on red ink is that legislators treat it as their toy train set, preventing it from cutting egregiously unprofitable routes. Will Congress passively accept auto plant-closing decisions? Rattner says Washington's demure vow is: "No plant decisions, no dealer decisions, no color-of-the-car decisions." He is one-third right. Last week, under the headline "Senators Blast Automakers Over Dealer Closings," The Washington Post reported, "Because the federal government is slated to own most of General Motors and 8 percent of Chrysler, some of the senators said they have a responsibility, as major shareholders do, to review company decisions."

The pressure to politicize the economy is spreading. John Sweeney, head of the AFL-CIO, and Gerald McEntee, head of the American Federation of State, County and Municipal Employees -- which is government organized as an interest group to lobby itself -- have demanded the resignation of two directors of Citigroup. Their premise is that businesses receiving direct government subventions should conform to the wishes of the president's allies.

GM is adopting new ways to lose money: Responsive to its UAW masters, GM is moving from China to America the production of some components of one Chevrolet model. Says UAW President Ron Gettelfinger, "It should be built here if it's going to be sold here." That principle, now successfully asserted, means economic autarky -- the end of international trade, and of prosperity.

The government's $50 billion -- so far -- acquisition of the shadow of GM will injure, with unfair financial advantages, the surprisingly healthy U.S. auto company, Ford. Of course, the government does not intend that injury, any more than it intended to cause protests in Mexico over the high price of corn tortillas, a result of Washington's mandate that Americans burn corn (ethanol) in their cars.

Washington's "rescue" of GM began because GM is "too big to fail," and bankruptcy is (well, was) "unthinkable." Big? GM's market capitalization, $375.8 million on Wednesday, is about the size of California Pizza Kitchen's ($340 million) -- is it too big to fail? -- and one-eleventh that of Harley-Davidson ($4.3 billion). Fail? If GM has not already failed, New Coke was a success.

The administration is determined to prop up GM as a jobs program for the UAW and Midwestern states rich in electoral votes. This frenzy will intensify as the administration's decisions deepen the debacle.

WRITTEN by George Will at TownHall.com on June 7th, 2009

Saturday, July 12, 2008

The Truly 'Golden' Arches

As the old jingle for the McDonald's restaurant chain used to ring: "You deserve a break today, so get up and get away to McDonald's." But you won't be getting that break if what you are looking for at McDonald's is franchise ownership. You will be fully involved and you will work long and hard. But you will most definitely be rewarded for that hard work. Famed columnist George Will recently said it best: "McDonald's has made more millionaires, and especially black and Hispanic millionaires, than any other economic entity ever, anywhere." Getting a bit long in the tooth, and think it's too late for you to start into such a venture? Think again, and we can go back to the beginning to prove it. Way back in 1954, a 52-year old man by the name of Ray Kroc mortgaged his home and invested his life savings in a product called 'The Mulitmixer', a five-spindled milkshake maker. He heard about a California hamburger stand named 'McDonald's' that was running eight Multimixer's at one time, and saw an opportunity. Kroc packed up his life and headed west, saw how popular the business was in the area, and met with owners Dick and Mac McDonald. He pitched to them the idea of opening several restaurants, with the intent of selling eight Multimixers to each of them. When the McDonald brothers asked who would open the restaurants for them, Kroc asked "What about me?" and the rest is history. A year later, Kroc opened the first franchise in Des Plaines, Illinois, and made $366 on the first day. As Kroc opened the subsequent restaurants, he preached service and cleanliness to his employees: "If you can lean, you can clean" was his mantra. In 1963, a clown named Ronald McDonald made his first TV appearance as a company mascot, with current national weatherman Willard Scott as the first 'Ronald'. Kroc then set about designing the current logo and building design that would become famous the world over, changing the former (and well-known at the time) red and white tile configuration of the restaurants into the Golden Arches design. In 1965, McDonald's went public, offering their first stock, and in 1985 was selected to the 30-company Dow Jones Industrial Average. In 1968, a man named Jim Delligatti was a Pittsburgh-area franchisee, owning 12 restaurants in that area, and he came up with an idea for a new bigger burger, the Big Mac, and a worldwide sensation was born. In 1973 another owner-operator, Herb Peterson, developed a sandwich to be called the Egg McMuffin, and the franchise jumped into the breakfast market. 1979 saw the introduction of the kid-friendly Happy Meal, a staple now for two generations of youngsters. In 2005 the company celebrated it's 50th anniversary by opening up a massive flagship restaurant in Chicago. McDonald's currently has over 11,000 U.S. franchises, and another 13,000 around the world, with approximately 2/3 of those by independent owner-operator franchisees, many of those entrepreneurs owning multiple restaurants. Okay, you're sold, you're ready to throw up some arches and open that drive-thru window in your neighborhood. Slow down, big fella'! You are gonna need to get your act together first. You will need a $45,000 franchise fee and will need to be able to access between $500,000 and $1.5 million in start up costs, and you will need to make a 20-year commitment to the company. You will also need to be experienced in the industry, including business and marketing. Owning a McDonald's isn't necessarily for everyone. But if you are willing to commit your time and resources, you can make this happen. Don't be discouraged by the money figures, because the ultimate payoff is real if you are willing to work hard. There are sources out there willing to lend you the start up money. They know that McDonald's is a winner, and that they will get repaid on their loan. The real bet for them, and in the end for you, will be you. Do you have what it takes to be a Mickey D's millionaire? Yeah? Then get up and get away, to McDonald's.