We launched our new brand shop on walmart.com this week. The store provides a single landing page or home for shoppers to quickly view all Pentax products that walmart.com now carries. There are separate categories for "DSLRs", "Compact Cameras", "Lenses & Accessories" and "Sport Optics" or binoculars. We'll be running a series of banner ads on key walmart.com pages to help direct folks to our new store. Since this site just launched, we'll be working with walmart.com to add, change product selections to best suite the needs of the walmart.com shopper.
We'll be announcing similar "brandstores" on other key on-line shopping sites during the next few months. Here's a link to the new store if you want to check it out:
PENTAX Store at walmart.com
